Mobile phones have become a staple of the 21st Century. With more than 7 billion mobile phones in the hands of consumers today they’re not going anywhere! This makes just about everybody with a smart phone potentially susceptible to a proximity marketing campaign.This is particularly true of younger, tech-savvy shoppers who are more likely to own a smartphone and use them while shopping to make purchasing decisions.
Locations such as shopping centres and trade shows, where consumers are generally planning to spend at least a couple of hours are ideal for an effective proximity marketing campaign. People in these places are both actively shopping but are also more likely to be browsing and open to proximity marketing information, promotions and suggestions. One of the principal advantages of proximity marketing is that it reaches a high percentage of potential customers who are in the immediate area.