There are so many ways that proximity marketing can be employed by businesses. For example
Meadowhall Shopping Centre in Sheffield used proximity marketing during their successful Ladies’ Night event. Many different brands located at the shopping centre provided offers, discounts and prize giveaways. Customers had to download Meadowhall’s app to receive a notification on their smartphone whenever they came into range of a beacon. Within the first three hours of the event, the app had been downloaded 500 times.
This is just one example of how proximity marketing can work so well when there are many customers and businesses in a designated area.