The Brief

Abracadabra Restaurant London – Mayfair Restaurants

The restaurant is located in the heart of the glamorous West End – surrounded by the Mayfair /Soho and St James’s areas of London. The restaurant has an intimate location sheltered from noisy Central London traffic but within minutes of both Green Park and Piccadilly Circus tube stations on the famous Jermyn Street.

The Restaurant has a combination of tables, intimate booths and private rooms. The focal point is a spell-binding revolving table that turns a full circle every hour providing an ever changing view of the restaurant for those seated there. Each booth in the restaurant boasts its own completely unique design. There private dining rooms are ideal for small celebrations and birthday parties whilst you can also hire the restaurant in its entirety.

The Solution

The solution here was to supply and support the installation of our iSender Bluetooth marketing hardware and Static broadcasting Kit into the restaurant which was fitted by our customer.

The unit was placed into a safe and secure area in the back office whist the external antenna was fitted to the exterior of the restaurant which faced onto Jermyn Street/St James in London.

The Results

After taking a week long snap shop of the campaign we found that the store discovered over 12,000 unique mobiles, achieved a 93% reached rate and successfully sent over 4,000 Time² branded alerts and over 200 Time² branded application downloads, all delivered absolutely free.

This acceptance rate not only presented a verifiable success measure unavailable in any alternative advertising media, it also presented a rich media download and higher success rate than any press, radio, or television exposure could achieve combined.