Bluetooth Marketing Case Study – Time22018-02-23T12:48:45+00:00

The Brief

THE UK’S LEADING WATCH RETAILER

Time² is a watch specialist. They carry over 100 brands ranging from Emporio Armani to Rolex, Casio to Omega and offer the very latest watch styles and specialise in rare and limited edition pieces not found anywhere else in the UK.

Our brief was three fold, to provide an interactive mobile java application for them to distribute their exclusive Valentine watch range over the valentine weekend, to provide a BlueBroadcaster iSender unit, long range antenna and site installation at their new Long Acre store in London, and to provide them with a longer term interactive mobile java application that they could distribute through their new iSender giving everyone accepting the content the opportunity to see their complete range of exclusive watches from the application itself.

In addition, provide functionality allowing for the ability to both scroll through the range and see how each watch looked on the wrists of the recipients by placing their mobiles to their wrists and ensure the application gave recipients an easy one click to call function to enable every interested customer to call the store directly from the application itself and speak directly to one of their highly trained watch representatives.

The Solution

Our solution was three fold, to provide an interactive mobile java application for Time² to distribute their exclusive Valentine watch range over the valentine weekend, to provide a BlueBroadcaster iSender unit, long range antenna and site installation at their new Long Acre store in London, and to provide a longer term interactive mobile java application that they could distribute through the iSender giving everyone accepting the content the opportunity to see and interact with the Time² brand, see their complete range of exclusive watches from the application itself and enable the application to interact with our server by ensuring that the Time² range of exclusive watches remained current by allowing the application to download any new content giving Time² the opportunity to form permanent relationships with their new customers.

In addition, provide functionality allowing for the ability to both scroll through the range and see how each watch looked on the wrists of the recipients by placing their mobiles to their wrists and ensure the application gave recipients an easy one click to call function to enable every interested customer to call the store directly from the application itself and speak directly to one of their highly trained watch representatives.

The Results

After taking a week snap shop of the campaign we found that the restaurant discovered over 1,200 unique mobiles and achieved a success rate of 10%. The content consisted of promotional vouchers and java content.

This acceptance rate not only presented a verifiable success measure unavailable in any alternative advertising media, it also presented a rich media download and higher success rate than any press, radio, or television exposure could achieve combined.