1. Firstly it gives brands an effective way to connect with consumers at exactly the right time and drives them to make an immediate purchase, i.e. when they are in or nearby the store
  2. While other types of promotion may be ignored or bypassed, proximity marketing allows brands to get their offers or products straight into the hands (literally!) of their target market
  3. Proximity marketing opens up the way to more useful analytics. The use of beacons can offer insight into trends, behaviours and foot traffic, therefore allowing brands to target their marketing strategy accordingly.