As more and more of the world’s population owns a smart phone, the opportunities for proximity marketing increase. However, it is not just about using proximity marketing to sell products or services. There are more imaginative ways to utilise this branch of digital marketing. Here are a few examples:
- One of the most useful applications of proximity marketing is to deliver real time information. The technology can be combined with data to deliver real-time updates. For example, a finance brand could let a prospective buyer know what the mortgage rate would be on a property they are viewing
- There are options to create fully immersive experiences with proximity marketing, in fact the possibilities are endless. Instead of the beacon delivering a message to a customer’s smartphone, the phone can alert the beacon to the consumers’s presence and deliver an experience through other channels. For example, if a brand has sponsored a concert or tradeshow, a personalised welcome message can be projected on to a screen.
- Proximity marketing can also assist brands in improving the customer service. When a customer comes into a store, beacon technology could send relevant information to a staff member’s tablet. For example, if a customer has a click-and-collect item on hold, the member of staff will be alerted as they enter the store and can have the item ready for collection.
