Anyone who has read our latest news, knows that the advantages of Proximity Marketing speak for themselves. So, you’ve decided to go ahead with your campaign, how can you ensure that it gets started in the right direction? As brands introduce more new and innovative strands to their marketing strategy, it’s vital to understand the complexities and etiquette of these new technologies in order to make their proximity marketing campaigns as successful as possible.
Here are our tips for getting your proximity marketing campaign started.
Get your user’s permission
When using proximity marketing as part of your marketing strategy, it is vital to not be seen to be too invasive, especially in this post GDPR world where consumers are ultra aware of how their data is used. Make sure you ask if your users are happy to receive communications from you, and also make sure they are aware what information you hold on them and how it is used.
Take into account more than just location
If you send your users too many irrelevant communications, they are likely to turn off and open fewer notifications in the future. It is important to make the notifications personalized that you are sending. For example, one way to do this is to integrate your proximity marketing with your loyalty program, so you can use the customer insights you have collected.
No need for an app
At Bluebroadcaster we think that it’s vital that your users don’t need to download an app to access your communications. Our iSender technology doesn’t need an app, and so therefore removes this sizeable barrier. It also means that you are totally in control of what you send, as you do not have to rely on any third party apps.
Content is King
The success of your proximity marketing campaign relies on you sending out relevant and enticing information to your target customer. Make sure that your content looks good on a variety of screens and speaks to your customers with attractive, interactive and contextually aware information.
Hopefully this has given you some inspiration to help get your proximity marketing campaign off to a great start.