Proximity Marketing is a term that describes the communication of marketing content typically from businesses or public bodies to mobile devices.
Our iSender device broadcasts digital content over two frequencies, Bluetooth & WiFi.
Typical ranges can vary between 1/200 meters line of sight and is mobile handset dependant.
The Proximity Marketing term also includes other technologies like NFC
(Near Field Communication) and iBeacons which both push alerts or commands to mobile devices via tags or a mobile app.