What is Bluetooth Marketing?

Bluetooth Marketing is a term that is used to describe the sending of marketing content from businesses to mobile devices over Bluetooth.

Bluetooth Marketing pushes a broadcast alert to anyone with a Bluetooth enabled mobile device.

Pretty much all Bluetooth enabled handsets and smart phones can receive a Bluetooth file in this way except iPhones, iPhones are out of scope for Bluetooth Marketing unless they have a pre installed app.
So to include iPhone’s into the Proximity Marketing space, WiFi Marketing was introduced.

Summary