The Impatient Consumer and the opportunity for Proximity Marketing

//The Impatient Consumer and the opportunity for Proximity Marketing

The Impatient Consumer and the opportunity for Proximity Marketing

Between 2015 & 2017, Google reports a 300% rise in searches for ‘open now’, this backed up by a 150% rise in people searching for ‘…near me’. The so-called impatient consumer makes decisions faster than ever, wants to be able to act on those decisions and crucially, needs help making those decisions. This is where proximity marketing has an important role to play. By targeting consumers who are nearby, they can have a big impact on the decision making process.

By |2018-10-16T10:54:17+00:00October 17th, 2018|Latest News|Comments Off on The Impatient Consumer and the opportunity for Proximity Marketing

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