Proximity marketing is an extremely effective tool for providing real value to your customers and driving sales. Compared to traditional marketing avenues, it offers real value for money, with fantastic success rates. Like anything, however, there are ways to maximise ROI and make your proximity marketing campaign more effective.
Here are our top 3 tips to make your proximity marketing campaign more effective:
- Know you customers
The better you know your customers, the better you can understand what they want. Learn their behaviours, their needs and find out what they care about. The better you know your customers, the more you can fine tune your proximity marketing campaign to fulfill their requirements, providing an unrivalled experience and driving sales.
2. Provide Information
Today consumers are bombarded by sales messages from all angles, they don’t need anymore. Proximity marketing is about providing an interactive, contextual experience. Therefore, consumers want information, not adverts. By providing real value to the customer, you are giving an improved buying experience and can generate more sales.
3. Use Analytics
One of the benefits of proximity marketing is the analytics that you can gain. Use this to work out what works and what doesn’t; which information is adding value to the customer experience and how you can improve.
Overall remember that continually hitting your customers with adverts and sales messages doesn’t work, provide information, add value to their experience and you will generate more sales and gain loyal customers.