Increased Sales –
Retailers can use proximity marketing to offer discounts and incentives to their customers who are in the shop or nearby, thus increasing footfall and driving sales.
Return custom –
Brands can offer a loyalty programme through proximity marketing so customers are incentivised to return.
Increased Engagement –
Brands can ask for feedback or send out questionnaires and surveys through proximity marketing.
Loyalty –
Following on from increasing return custom, if you positive results from your users you have to offer some sort of personalised loyalty programme. A tactic used by well know smoothie & coffee shops.
Brand awareness –
Events, for example, are always best sold by word of mouth, so you can use proximity marketing to offer incentives for those who share your message.
Personalised marketing –
This is what makes you stand out. While proximity marketing can throw out push notifications & send users to a one-off win situation, you can also customise how your message looks, showcasing your brand values & reach a new level of personal engagement with your custom audience.
