There are so many different applications of proximity marketing across the globe, so here a few ideas from a range of case studies.
USA
Department store Macy’s used proximity marketing to target customer with offers based on their location, while Clarks invited customers to download their app as soon as they entered the store.
UK
Eat joined up with Weve and their beacon-enabled consumer loyalty app, to push out offers, while William Hill used proximity marketing to target customers with real time content during the Cheltenham Festival.
Across the globe, Coca Cola used proximity marketing during its world cup sponsorship deal.
With proximity marketing the possibilities are endless.
