How proximity marketing sets small businesses apart from the competition
In the past it was hard for small businesses to keep up with the big boys. Lacking the marketing budget of big companies meant they often didn't get a look in. That has all changed [...]
How to get your Proximity Marketing Campaign Started
Anyone who has read our latest news, knows that the advantages of Proximity Marketing speak for themselves. So, you've decided to go ahead with your campaign, how can you ensure that it gets started in [...]
The BlueBroadcaster Glossary of Proximity Marketing
The world of proximity marketing can seem a little daunting, however it really is quite straightforward once you understand a few key terms. Here's the BlueBroadcaster proximity marketing glossary to help you understand the key [...]
7 Tips to Help Bricks & Mortar Retailers Compete on Black Friday
The build up to the annual Christmas shopping madness now includes the increasingly important Black Friday and Cyber Monday sales. With online sales growing year on year, it may seem that traditional retail and physical [...]
5 Advantages of Proximity Marketing
Proximity marketing has many benefits, so here we've picked out our top 5. Accuracy Using beacons provides more detailed location data than either GPS or WiFi tracking, therefore this allows businesses to get a precise [...]
How to measure the effectiveness of your Proximity Marketing campaign
Proximity marketing can yield extraordinary results compared to traditional methods, but just how do you judge success? Here are a few ways you can measure the effectiveness of your proximity marketing campaign, judge what has [...]