Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
See more at www.thinkwithgoogle.com: https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html