Why Consumer Intent Is More Powerful Than Demographics

//Why Consumer Intent Is More Powerful Than Demographics

Why Consumer Intent Is More Powerful Than Demographics


Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.

See more at www.thinkwithgoogle.com: https://www.thinkwithgoogle.com/articles/why-consumer-intent-more-powerful-than-demographics.html

By |2016-01-11T17:54:39+00:00January 11th, 2016|Latest News|Comments Off on Why Consumer Intent Is More Powerful Than Demographics

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