Any business that operates from a fixed location can use proximity marketing through either bluetooth or wifi. Shopping centres, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign. Customers here are both actively shopping and also more likely to be lingering and open to proximity marketing information, promotions, and suggestions. One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
Other examples where digital marketing can be effectively utilised include hotels and restaurants, who can broadcast information about events, menus or offers.