Proximity marketing brings so many benefits that it can hard to know where to start. So we’ve decided to make it easy for you!
Here are 3 reasons you should be using proximity marketing for your business
Your competitors are most likely already using proximity marketing (if they’re smart)
If your competitors know their stuff,they’re already likely to be using proximity marketing as part of their overall business strategy. And why wouldn’t they? Using proximity marketing allows firms to track browsing and buying patterns, engage with customers on a deeper level and offer more relevant and compelling deals-amongst other things
Customers rely on their phones
Three quarters of people use their phones in store while shopping. Why wouldn’t you want to reach out and engage with them via their most personal channel? Click through rates for push notifications are as high as 80% (according to data published by Kahuna), this compares with just 0.119% for facebook ads (data from WordStream) and 1-3% for emails (according to MailChimp).
An omni-channel presence is vital
The future of retail (and possibly the present) is all about omni-channel strategy. As the line between online and offline is blurred, it allows brands to benefit from the strength of traditional bricks and mortar stores (eg personal service, expert staff, instant transactions) with the convenience of online shopping. By creating an immersive and engaging experience for shoppers, businesses can have the best of both worlds.
