Everyone has heard of Bluetooth before but were you aware that the Bluetooth range
on some mobiles exceeds 100 meters? Bluetooth Advertising enables the sending of
all types of content to mobile phones either through our Bluetooth software from
your own laptop or from one of our hardware devices.
Bluetooth Advertising, works simply through sending Bluetooth enabled devices an
initial alert that there is content available to them in their proximity. It does
so by sending an initial broadcast message that says something like ‘Do you want
to accept content from’ and then it show the name of the sender’. The recipient then
has the option to either accept, decline or ignore the alert.
If the recipient accepts the alert then the the content is sent, if they decline
the content then the technology does not send the content and if they ignore the
alert then the technology can retry if configured that way.
Advertising in general is changing very rapidly. New digital and online media are
now becoming the preferred choice for people that want information or news delivered
to them in a more targeted and personal way. As a direct result, more tradition types
of advertising like newspapers, magazines and leafleting have seen a tremendous decline
in their advertising revenues and in some cases have even stopped trading.
Communication over the last decade has transformed the entire marketing proposition
and continues to do so, offline to online and now from online to mobile. Bluetooth®
marketing is at the forefront of this change and it is the only marketing platform
to compliment both the online/offline and the mobile world, allowing brands for the
first time to communicate directly to their customers from within their premises
or on the high street, and deliver targeted engaging content to create immediate
call to action responses.
1 billion mobiles are now sold annually across the world and its a number that's
increasing. Over 90% of those mobiles have Bluetooth® technology creating a new digital
global marketplace for any brand that wants to reach this audience.
No other advertising platform enables brands to deliver targeted content in specific
areas, or combine the online/offline or mobile world in this way.
BlueBroadcaster Bluetooth® marketing products are not only able to operate globally
but they are also permission based and so only make your content available to customers
that want it making it compliant with all UK privacy and electronic communications
law.
