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| Proximity Marketing | Bluetooth Advertising | Member of Bluetooth® SIG
Time² is a watch specialist. They carry over 100 brands ranging from Emporio Armani
to Rolex, Casio to Omega and they offer the very latest watch styles and specialise
in rare and limited edition pieces not found anywhere else in the UK.
Our brief was three fold, to provide an interactive mobile java application for them
to distribute their exclusive Valentine watch range over the valentine weekend, to
provide a BlueBroadcaster iSender unit, long range antenna and site installation
at their new Long Acre store in London, and to provide them with a longer term interactive
mobile java application that they could distribute through their new iSender giving
everyone accepting the content the opportunity to see their complete range of exclusive
watches from the application itself.
In addition, provide functionality allowing for the ability to both scroll through
the range and see how each watch looked on the wrists of the recipients by placing
their mobiles to their wrists and ensure the application gave recipients an easy
one click to call function to enable every interested customer to call the store
directly from the application itself and speak directly to one of their highly trained
watch representatives.
Our solution was three fold, to provide an interactive mobile java application for
Time² to distribute their exclusive Valentine watch range over the valentine weekend,
to provide a BlueBroadcaster iSender unit, long range antenna and site installation
at their new Long Acre store in London, and to provide a longer term interactive
mobile java application that they could distribute through the iSender giving everyone
accepting the content the opportunity to see and interact with the Time² brand, see
their complete range of exclusive watches from the application itself and enable
the application to interact with our server by ensuring that the Time² range of exclusive
watches remained current by allowing the application to download any new content
giving Time² the opportunity to form permanent relationships with their new customers.
In addition, provide functionality allowing for the ability to both scroll through
the range and see how each watch looked on the wrists of the recipients by placing
their mobiles to their wrists and ensure the application gave recipients an easy
one click to call function to enable every interested customer to call the store
directly from the application itself and speak directly to one of their highly trained
watch representatives.
After taking a week long snap shop of the campaign we found that the store discovered
over 12,000 unique mobiles, achieved a 93% reached rate and successfully sent over
4,000 Time² branded alerts and over 200 Time² branded application downloads, all
achieved over 1 week and all absolutely free.
This acceptance rate not only presented a verifiable success measure unavailable
in any alternative advertising media, it also presented a rich media download and
higher success rate than any press, radio, or television exposure could achieve combined.
This content being sent and received absolutely free.
